Let's make new things great & old things better.

Calvin & Hobbes

About

I am a designer, developer and social entrepreneur with an engineering mindset. I like to build new things that generate social good while also returning positive revenue.

I live in Asheville, North Carolina with my wife, Mollie, and our son, Sawyer.


  • 2026
    Sapience
    In development
    Early stages of thinking through a new venture at the intersection of compute & human manipulation / sustainability.
  • 2020
    Small Axe
    Cofounder
    Design, development, marketing, and distribution of high-end products which center on the world's most popular psychoactive plant medicine: cannabis.
  • 2015
    matchVote, Inc.
    Cofounder / Product Director
    Development of machine learning software to organize and analyze America's political information and news. Built useful UX tools for citizens to more efficiently align their philosophical views with those of their representation.
  • 2012
    Scouts for Equality
    Cofounder / National Campaign Director / Eagle Scout
    Non-profit which successfully lobbied the Boy Scouts of America to end its decades-old (and SCOTUS protected) discriminatory membership policies.
  • 2005
    Limelight
    Founder
    Marketing, design and web development firm that organized branding & advertising campaigns for businesses, non-profits, and political campaigns.
Brad Hankins

Curriculum Vitæ

  • I'm a creative.
  • I like to use my talents to help people connect with and change the world for the better.
  • I take a multidisciplinary approach to every product or business that I help build or market.
  • I excel at keeping budgets lean, on time, and profitable — or I explain why they can't be, ahead of time.
  • If I think something is broken, I will tell you where and why I think so.
  • I think that no amount of advertising will disguise an inherently bad product.
  • I love passionate, thoughtful, entrepreneurial people.
  • I won't waste your time.

Ventures & Roles

Sapience
Founder — In Development
Early-stage venture exploring the intersection of compute and human sustainability. Focused on systemic approaches to societal manipulation and how technology can restore rather than erode human agency.
Small Axe
Cofounder
Design, development, marketing, and distribution of high-end cannabis products. Full-stack responsibility: brand identity, product development, go-to-market strategy, and distribution.
matchVote, Inc.
Cofounder / Product Director
Built machine learning software to organize and analyze U.S. political information and news. Designed civic UX tools enabling citizens to efficiently align their views with elected representation.
Scouts for Equality
Cofounder / National Campaign Director
Non-profit campaign that successfully lobbied the Boy Scouts of America to end its SCOTUS-protected discriminatory membership policies. Led national outreach, media strategy, and coalition building.
Limelight
Founder
Marketing, design, and web development firm organizing branding and advertising campaigns for businesses, non-profits, and political campaigns.

Disciplines

Design
UX / product design, brand identity, visual systems, interaction design.
Development
Front-end engineering, full-stack web development, product prototyping.
Strategy
Product direction, go-to-market planning, campaign strategy, organizational leadership.

Education

Appalachian State University
Evolutionary Psychology, Genetics, Business Administration

Awards

United Nations Foundation's Classy Award — Top 5 Finalist
Public Relations Society of America Big Apple Award
PRDaily Campaign of the Year
National Honor Society
Eagle Scout

Contact

everyone@bradhankins.com
Asheville, North Carolina

Quotes

I've curated these as my personal repository of thoughts to reflect upon. Some I find in books or speeches — others from interactions with people in my life. I invite you to review them, and hope you might get to know me a bit better as a result.

Philosophy

He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his candle at mine, receives light without darkening mine.

Thomas Jefferson

You can never change things by fighting the existing reality. To change something, you must build a new model that makes the existing model obsolete.

Buckminster Fuller

Sometimes I think the surest sign that there is intelligent life elsewhere in the universe is that none of it has tried to contact us.

Calvin & Hobbes

Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves. Empty your mind, be formless. Shapeless, like water.

Bruce Lee

I never considered a difference of opinion in politics, in religion, in philosophy… as cause for withdrawing from a friend.

Thomas Jefferson

Notice that the stiffest tree is most easily cracked, while the bamboo or willow survives by bending with the wind.

Bruce Lee

Emancipate yourself from mental slavery. None but ourselves can free our mind.

Bob Marley

None are more hopelessly enslaved than those who falsely believe they are free.

Johann Wolfgang von Goethe

The pessimist complains about the wind. The optimist expects it to change. The realist adjusts the sails.

William A. Ward

At the center of your being you have the answer, you know who you are and what you want.

Lao Tzu

Be a yardstick of quality. Some people are not used to an environment where excellence is expected.

Steve Jobs

The strongest oak tree of the forest is not the one that is protected from the storm and hidden from the sun. It's the one that stands in the open where it's compelled to struggle for its existence against the winds and rains and the scorching sun.

Napoleon Hill

Man is the most insane species. He worships an invisible God and slaughters a visible Nature… without realizing that this Nature he slaughters is this invisible God he worships.

Hubert Reeves

Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will spend its whole life believing it is stupid.

Albert Einstein

Inspiration

Be one person to every person.

Reid Hankins

I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day.

E. B. White

Somewhere someone is sitting in the shade today because someone planted a seed long ago.

Warren Buffett

Fortune favors the bold.

Virgil

Nothing is as powerful as an idea whose time has come.

Victor Hugo

Do not let what you cannot do interfere with what you can do.

John Wooden

Without deviation from the norm, progress is not possible.

Frank Zappa

A boat is safe in the harbor. But this is not the purpose of a boat.

Paulo Coelho

If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood and sweat and tears.

Simon Sinek

The only way of discovering the limits of the possible is to venture a little way past them into the impossible.

Arthur Clarke

There is no passion to be found in settling for a life that is less than the one you are capable of living.

Nelson Mandela

First they ignore you. Then they laugh at you. Then they fight you. Then you win.

Mahatma Gandhi

If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.

Antoine de Saint-Exupéry

In order to predict the future, you have to invent it.

Alan Kay

The world is moving so fast these days that the man who says it can't be done is generally interrupted by someone doing it.

Elbert Hubbard

Be careful what you seek, for that you shall surely find.

Julian Shull

Governance

One who breaks an unjust law that conscience tells him is unjust, and who willingly accepts the penalty of imprisonment in order to arouse the conscience of the community over its injustice, is in reality expressing the highest respect for law.

Martin Luther King, Jr.

Let us never forget that government is ourselves and not an alien power over us. The ultimate rulers of our democracy are not a president and senators and congressmen and government officials, but the voters of this country.

Franklin Roosevelt

The best way to get a bad law repealed is to enforce it strictly.

Abraham Lincoln

Wars begin when you will, but they do not end when you please.

Niccolò Machiavelli

When the axe came into the woods, many of the trees said, "At least the handle is one of us."

Turkish Proverb

There are two modes of invading private property; the first, by which the poor plunder the rich — sudden and violent; the second, by which the rich plunder the poor, slow and legal.

John Taylor

There is nothing which I dread so much as a division of the republic into two great parties, each arranged under its leader, and concerting measures in opposition to each other. This, in my humble apprehension, is to be dreaded as the greatest political evil under our Constitution.

John Adams

Information is the currency of democracy.

Thomas Jefferson

Give me control of a nation's money and I care not who makes the laws.

Mayer Amschel Rothschild

Censorship is telling a man he can't have steak because a baby can't chew it.

Mark Twain

Government can easily exist without laws, but law cannot exist without government.

Bertrand Russell

The gross national product does not allow for the health of our children, the quality of their education, or the joy of their play. It measures everything, in short, except that which makes life worthwhile.

Robert Kennedy

When injustice becomes law, resistance becomes duty.

Thomas Jefferson

They that can give up an essential liberty to obtain a little temporary safety deserve neither liberty nor safety.

Benjamin Franklin

The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.

Bertrand Russell

Those who make peaceful revolution impossible will make violent revolution inevitable.

John F. Kennedy

Design

Simplicity is the ultimate sophistication.

Leonardo da Vinci

You've got to start with the customer experience and work back toward the technology — not the other way around.

Steve Jobs

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

Antoine de Saint-Exupéry

Talent hits a target no one else can hit; Genius hits a target no one else can see.

Arthur Schopenhauer

All children are artists. The problem is how to remain an artist once you grow up.

Pablo Picasso

If I had asked people what they wanted, they would have said faster horses.

Henry Ford

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while.

Steve Jobs

Make things as simple as possible but no simpler.

Albert Einstein

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

Question everything generally thought to be obvious.

Dieter Rams

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Dieter Rams

Motivation

When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much… Life can be much broader once you discover one simple fact, and that is — everything around you that you call life, was made up by people that were no smarter than you.

Steve Jobs

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.

Steve Jobs

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

Steve Jobs

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking.

Steve Jobs

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. You are already naked. There is no reason not to follow your heart.

Steve Jobs

I feel very strongly that it's not enough to just live in the world as it is — to just take what you're given and follow the things that adults told you to do. I think you should always be questioning. I take this very scientific attitude that everything you've ever learned is just provisional.

Aaron Swartz

Contact

Say hello.

everyone@bradhankins.com

I'm based in Asheville, North Carolina. Whether you need help with a project, have an idea to tease apart, or want to start a new business...click the link and send me an email.