Let's make new things great & old things better.
About
I am a designer, developer and social entrepreneur with an engineering mindset. I like to build new things that generate social good while also returning positive revenue.
I live in Asheville, North Carolina with my wife, Mollie, and our son, Sawyer.
Build History
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2026
SapienceIn developmentEarly stages of thinking through a new venture at the intersection of compute & human manipulation / sustainability.
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2020
Small AxeCofounderDesign, development, marketing, and distribution of high-end products which center on the world's most popular psychoactive plant medicine: cannabis.
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2015
matchVote, Inc.Cofounder / Product DirectorDevelopment of machine learning software to organize and analyze America's political information and news. Built useful UX tools for citizens to more efficiently align their philosophical views with those of their representation.
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2012
Scouts for EqualityCofounder / National Campaign Director / Eagle ScoutNon-profit which successfully lobbied the Boy Scouts of America to end its decades-old (and SCOTUS protected) discriminatory membership policies.
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2005
LimelightFounderMarketing, design and web development firm that organized branding & advertising campaigns for businesses, non-profits, and political campaigns.
Curriculum Vitæ
- I'm a creative.
- I like to use my talents to help people connect with and change the world for the better.
- I take a multidisciplinary approach to every product or business that I help build or market.
- I excel at keeping budgets lean, on time, and profitable — or I explain why they can't be, ahead of time.
- If I think something is broken, I will tell you where and why I think so.
- I think that no amount of advertising will disguise an inherently bad product.
- I love passionate, thoughtful, entrepreneurial people.
- I won't waste your time.
Ventures & Roles
Disciplines
Education
Awards
Contact
Asheville, North Carolina
Quotes
I've curated these as my personal repository of thoughts to reflect upon. Some I find in books or speeches — others from interactions with people in my life. I invite you to review them, and hope you might get to know me a bit better as a result.
Philosophy
He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his candle at mine, receives light without darkening mine.
Thomas Jefferson
You can never change things by fighting the existing reality. To change something, you must build a new model that makes the existing model obsolete.
Buckminster Fuller
Sometimes I think the surest sign that there is intelligent life elsewhere in the universe is that none of it has tried to contact us.
Calvin & Hobbes
Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves. Empty your mind, be formless. Shapeless, like water.
Bruce Lee
I never considered a difference of opinion in politics, in religion, in philosophy… as cause for withdrawing from a friend.
Thomas Jefferson
Notice that the stiffest tree is most easily cracked, while the bamboo or willow survives by bending with the wind.
Bruce Lee
Emancipate yourself from mental slavery. None but ourselves can free our mind.
Bob Marley
None are more hopelessly enslaved than those who falsely believe they are free.
Johann Wolfgang von Goethe
The pessimist complains about the wind. The optimist expects it to change. The realist adjusts the sails.
William A. Ward
At the center of your being you have the answer, you know who you are and what you want.
Lao Tzu
Be a yardstick of quality. Some people are not used to an environment where excellence is expected.
Steve Jobs
The strongest oak tree of the forest is not the one that is protected from the storm and hidden from the sun. It's the one that stands in the open where it's compelled to struggle for its existence against the winds and rains and the scorching sun.
Napoleon Hill
Man is the most insane species. He worships an invisible God and slaughters a visible Nature… without realizing that this Nature he slaughters is this invisible God he worships.
Hubert Reeves
Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will spend its whole life believing it is stupid.
Albert Einstein
Inspiration
Be one person to every person.
Reid Hankins
I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day.
E. B. White
Somewhere someone is sitting in the shade today because someone planted a seed long ago.
Warren Buffett
Fortune favors the bold.
Virgil
Nothing is as powerful as an idea whose time has come.
Victor Hugo
Do not let what you cannot do interfere with what you can do.
John Wooden
Without deviation from the norm, progress is not possible.
Frank Zappa
A boat is safe in the harbor. But this is not the purpose of a boat.
Paulo Coelho
If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood and sweat and tears.
Simon Sinek
The only way of discovering the limits of the possible is to venture a little way past them into the impossible.
Arthur Clarke
There is no passion to be found in settling for a life that is less than the one you are capable of living.
Nelson Mandela
First they ignore you. Then they laugh at you. Then they fight you. Then you win.
Mahatma Gandhi
If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
Antoine de Saint-Exupéry
In order to predict the future, you have to invent it.
Alan Kay
The world is moving so fast these days that the man who says it can't be done is generally interrupted by someone doing it.
Elbert Hubbard
Be careful what you seek, for that you shall surely find.
Julian Shull
Governance
One who breaks an unjust law that conscience tells him is unjust, and who willingly accepts the penalty of imprisonment in order to arouse the conscience of the community over its injustice, is in reality expressing the highest respect for law.
Martin Luther King, Jr.
Let us never forget that government is ourselves and not an alien power over us. The ultimate rulers of our democracy are not a president and senators and congressmen and government officials, but the voters of this country.
Franklin Roosevelt
The best way to get a bad law repealed is to enforce it strictly.
Abraham Lincoln
Wars begin when you will, but they do not end when you please.
Niccolò Machiavelli
When the axe came into the woods, many of the trees said, "At least the handle is one of us."
Turkish Proverb
There are two modes of invading private property; the first, by which the poor plunder the rich — sudden and violent; the second, by which the rich plunder the poor, slow and legal.
John Taylor
There is nothing which I dread so much as a division of the republic into two great parties, each arranged under its leader, and concerting measures in opposition to each other. This, in my humble apprehension, is to be dreaded as the greatest political evil under our Constitution.
John Adams
Information is the currency of democracy.
Thomas Jefferson
Give me control of a nation's money and I care not who makes the laws.
Mayer Amschel Rothschild
Censorship is telling a man he can't have steak because a baby can't chew it.
Mark Twain
Government can easily exist without laws, but law cannot exist without government.
Bertrand Russell
The gross national product does not allow for the health of our children, the quality of their education, or the joy of their play. It measures everything, in short, except that which makes life worthwhile.
Robert Kennedy
When injustice becomes law, resistance becomes duty.
Thomas Jefferson
They that can give up an essential liberty to obtain a little temporary safety deserve neither liberty nor safety.
Benjamin Franklin
The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.
Bertrand Russell
Those who make peaceful revolution impossible will make violent revolution inevitable.
John F. Kennedy
Design
Simplicity is the ultimate sophistication.
Leonardo da Vinci
You've got to start with the customer experience and work back toward the technology — not the other way around.
Steve Jobs
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
Antoine de Saint-Exupéry
Talent hits a target no one else can hit; Genius hits a target no one else can see.
Arthur Schopenhauer
All children are artists. The problem is how to remain an artist once you grow up.
Pablo Picasso
If I had asked people what they wanted, they would have said faster horses.
Henry Ford
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while.
Steve Jobs
Make things as simple as possible but no simpler.
Albert Einstein
Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs
Question everything generally thought to be obvious.
Dieter Rams
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Dieter Rams
Motivation
When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much… Life can be much broader once you discover one simple fact, and that is — everything around you that you call life, was made up by people that were no smarter than you.
Steve Jobs
You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.
Steve Jobs
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.
Steve Jobs
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking.
Steve Jobs
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. You are already naked. There is no reason not to follow your heart.
Steve Jobs
I feel very strongly that it's not enough to just live in the world as it is — to just take what you're given and follow the things that adults told you to do. I think you should always be questioning. I take this very scientific attitude that everything you've ever learned is just provisional.
Aaron Swartz
Contact
Say hello.
everyone@bradhankins.comI'm based in Asheville, North Carolina. Whether you need help with a project, have an idea to tease apart, or want to start a new business...click the link and send me an email.